Internet Marketing Theories and Tools Application Editorial Board

Publisher : Mandarin Group, Price : 420 baht

Based on the requirements of the Teaching Standards for E-commerce Majors and the National Occupational Skills Standards for Internet Marketing Professionals (2021), Internet Marketing Theories and Tools Application focuses on the cultivation of students' professional abilities, learning abilities, innovation abilities, and occupational qualities, and adheres to the teaching philosophy of integrating theory with practice, aiming to cultivate high-quality comprehensive technical personnel with the ability to apply Internet marketing theories and tools.

The textbook has a complete structure, taking the job duties of various Internet marketing-related positions as the carrier and the complete workflow as the main line. It guides students to explore theoretical knowledge and practical tasks through company cases. The textbook is set with six projects based on their different features and the hierarchical relationship between them. It is characterized by practical content, rich examples and resources, thorough explanations, and easy-to-understand language. These projects include Understanding Internet Marketing, Internet Marketing Market Research, Video Marketing, Live Streaming Marketing, Social Media Marketing, and Email Direct Marketing. Each project is followed by project testing and vocational training, for cultivation of students' comprehensive professional qualities and simultaneous implementation of quality education and vocational education to achieve the goal of developing core professional literacy. It is practical, contemporary, ideological, scientific, and normative.

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